In 2015, we used Kickstarter to reach out to the parents of potential young entrepreneurs through a comic book and startup toolkit. Why? Take a look at the number of companies started by high school and college-age entrepreneurs, and then compare it with the lack of education given to children to teach them financial literacy. We know firsthand what it’s like to build a business from the ground up, and we wanted to spark that vision of possibility for children as young as eight years old.
What better way to do it than a comic book? In My First Startup, children learn about the creative thinking, problem-solving and time-management skills needed to have their own business — and, maybe more importantly, they have the opportunity to see owning one’s own business as a life path as welcome and rewarding as a traditional job working for an employer.
In addition to the comic book, children received a startup toolkit to get their businesses up and running. This promo was one of the perks available to our Kickstarter supporters: included were coupons, free business cards, and even a free eCommerce store setup that they can use to get their business online.