In 2015, we used Kickstarter to reach out to the parents of potential young entrepreneurs through a comic book and startup toolkit. Why? Take a look at the number of companies started by high school and college-age entrepreneurs, and then compare it with the lack of education given to children to teach them financial literacy. We know firsthand what it’s like to build a business from the ground up, and we wanted to spark that vision of possibility for children as young as eight years old.
What better way to do it than a comic book? In My First Startup, children learn about the creative thinking, problem-solving and time-management skills needed to have their own business — and, maybe more importantly, they have the opportunity to see owning one’s own business as a life path as welcome and rewarding as a traditional job working for an employer.
In addition to the comic book, children received a startup toolkit to get their businesses up and running. This promo was one of the perks available to our Kickstarter supporters: included were coupons, free business cards, and even a free eCommerce store setup that they can use to get their business online.
We were honored to have the partnership of such talented industry experts as Shopify, Instapage, Shippo, SendInBlue, and Jukebox Print, to get My First Startup and the toolkit into the lives of as many potential young entrepreneurs as possible.
Don’t just take our word for it: check out the buzz!
- Entrepreneur — “Who’s to say your son or daughter won’t be among the next generation of breakout innovators and entrepreneurs?”
- Inc. — “I have seen a lot of ideas for getting kids interested in becoming entrepreneurs–some better than others–but I have to say that this is one of the most unique.”
- The Guardian — “Kids today are growing up in a world where the traditional 9-5 structure is giving way to self-employment and business ownership. But education isn’t preparing them for it. The solution was obvious: a comic book that teaches children entrepreneurship.”
With the successful funding of our Kickstarter campaign, we were able to make My First Startup available both to our supporters and to new customers.
We’d love to share it with you! Click here to order your copy.